What I do

Everything you’d expect from a sales director, scoped to what your business actually needs and without the full-time headcount.

Fractional sales leadership

I lead and manage your sales function, working inside your business rather than alongside it.

  • Lead and coach your sales team
  • Pipeline ownership, forecasting and reporting
  • Accountability for go-to-market execution and the number

Go-to-market strategy and playbooks

Getting clear on who you sell to, what you say and how deals move from first conversation to signed.

  • Ideal customer profiles and segmentation
  • Messaging and sales enablement
  • Funnel design and lead conversion

Process, CRM and team coaching

So your pipeline lives in a system, not in someone’s head.

  • CRM review and set up
  • Sales process refinement
  • Team training and coaching

Partnerships and channels

Finding the partners who can open doors for you, and building programs that keep working after the first deal.

  • Identify and engage strategic partners
  • Build partner programs that scale
  • Manage and grow ecosystem relationships

Positioning and content

A clear message and a consistent voice, so the pipeline keeps filling between deals.

  • Positioning and messaging
  • Content and campaign planning
  • LinkedIn presence and thought leadership

Not sure which of these you need? That’s what the first chat is for.